The biggest thing we wanted to accomplish with the new Mazda3 design was to once again redefine the meaning of C-segment* hatchbacks and sedans.
The demands of the customers wanting a sedan and hatchback are basically completely opposite. The challenge for us, to meet those different demands, was to try to make an ideal C-segment car while ensuring the hatchback and the sedan each had a unique appeal.
I think the relation of SDN and Hatchback is twins who carry the same DNA, but with each having their own quirks. They have different expressions and physiques, but they're twins born from the same DNA. That's how I imagine.
The concept of Hatchback is "Condensed and Emotional." This hatchback steals customer`s heart and shake their foundations at first sight. Imbuing the vehicle with this sort of sensuality creates an impact that pierces the heart, no explanation needed.
The sedan's concept is "Sleek and Elegance." Our goal was beautiful proportions in a proper sedan which clearly representing the three "boxes" a sedan needs to have.
The new Mazda3 sedan unmistakably expresses that style, while also possessing a graceful dignity.
MAZDA3 Chief Designer